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24-03-2008
Post-release of II International Exhibition of TableWare Industry TABLEWARE and II International Exhibition of Gifts & Decor WORLD OF GIFTS
In the period from February 28 up to March 1 2008 in Kiev in the International Exhibition Center PARUS Expo Media Ltd. successfully held II International exhibition of tableware industry TABLEWARE and II International exhibition of gifts and decor WORLD OF GIFTS. More than 120 companies from Austria, Belarus, Italy, Germany, Poland, Romania, Russia, Turkey, Ukraine took part in mentioned exhibitions. General quantity of visitors amounted to 9 982.

TableWare and World of Gifts have been held under the support of the Ministry of Culture and Tourism of Ukraine, Kiev Region State Administration and Messe Frankfurt. Röndell GmbH has been the sponsor of TableWare exhibition and POSUDA magazine - its General Information Partner.

TableWare and World of Gifts are the unique exhibition projects at the Ukrainian market which combined two business formats: traditional exhibition and organized business meetings.

The following salons have been presented at the exhibitions: KUCHINA / Kitchenware, SERVIRA / Tableware, PRESENTA / Gifts Tableware, HoReCa / Professional Tableware, DOMESTICA / Houseware, GIFTS, DECOR, CHRISTMAS AND FESTIVITY DECORATIONS

The exhibitors of TableWare exhibition have become the following known leading companies like TM Röndell GmbH, ТМ Gipfel, Zepter International Ukraine, Tupperware (Russia), Porcelana Chodziez (Poland), Zaklady Porcelany CMIELOW (Poland), Ceramika Atrtystyczna WIZA (Poland), A Casa (Italy), Rotondo (Italy), GlasRo (Romania), NEMAN Glass Plant (Bielorussia), RUBIN Rostov-na-Dony Plant (Russia), Berezhany Glass Plant, ТМ ISI (Austria), TM BRITA (Germany), Volniansk Machinery Plant (TM SRIBNA POLYANA), Novomoskovskaya Posuda (TM EPOS), Brovary Plastic Plant, Börner East (Russia), MTC-Zaporozhie, Accent, ТМ S&T, Alpari, Inter-Trade, Dniepropack, TM MIR POSUDY, Italservice, Art Posud, Telemachus, Art Feya and others.

The following leading companies of gifts and décor market like Arti-M (Russia), Allen (TM Tendence), Rotondo (Italy), Teamo, Zdorovo Doma Trade House, Fialka, Dekorator.RU , Ukrinform and others took part  in World of Gifts exhibition. The handworks of Evgenia GAPCHINSKA as well as a new hats collection of known Ukrainian designer Marta KHOLOD and fashion accessories collection of Svetlana Sorokina, a member of the Designers Union of Ukraine

The distinguish feature of the exhibitions, their “know-how” as a business-place, has been the realization of BUYERS PROGRAM, which consisted in purposeful work with companies which buy tableware/houseware for their business, as well as MATCHMAKING PROGRAM - beforehand organized meetings between exhibitors and buyers from all regions of Ukraine. Both programs have been provided for the realization of main tasks of exhibitors and buyers – sales and purchases, via attraction of the biggest buyers of tableware, houseware, gifts and decor markets and organization of their meetings with exhibitors.  The geography of Buyers Program included 95% of the Ukrainian regions: Kiev, Dniepropetrovsk, Zaporozhie, Kharkov, Donetsk, Lugansk, Ivano-Frankovsk, Lvov, Lutsk, Rovno, Simferopol, Sebastopol, Yalta, Feodosia, Odessa, Chernigov, Cherkassy, Sumy, Zhytomir, Vinnitsa, Uzhgorod, Ternopol, Mariupol, Kirovograd, Krivoy Rog, Poltava, Nikolaev, Chernovtsy, Truskavets, Muachevo.

Strong interest among the specialists of houseware, tableware, gifts and décor industries has been called by the following thematic conferences:
Tableware Industry of Ukraine (28.02.08)
 Successful Restaurant Business (29.02.08)
Space: beauty, comfort and functionality  (29.02.08)
One of the main central events of TableWare exhibition has become NOVELTIES GALLERY, which demonstrated the new production of Ukrainian and foreign companies: ТМ Röndell – knives set SIGNIFER, accessories WESER, ELEGANZ, flatware set ERNSTA, Ceramiche Viva (Italy) – kitchen ceramic ware of high quality,  Oktiabrskiy Factory of Porcelan Wares (Russia) – series of professional porcelain PRINCE, Tupperware (Russia) – MIRCOPLUS, MINI MAX, kitchen unit «FROM BOSS», Alpari – kitchenware of FALEZ  series, Turkey production.
TREND ZONE, original “future mirror” reflecting main tendencies and trends of tableware, kitchenware, gifts and decor markets for 2008, has become the “salt” of the exhibitions.  It has been made in four thematic directions:
1. CONTRADICTION = polarity + duality + rejection + addition + monochromity + contrast + interpretation + echo + shadow =   REFLECTION
2. ECOLOGY = comfort + security + naturality + harmony + contemplation + adaptation + attraction + confidence + acceptance = INNOVATIONS
3. METAMORPHOSIS = play + decorations + accents + combinations + fantasies + variety + transformations + improvisation + interference = CONSTANCY
4. RETROSPECTIVE = time + experience + roots + biography + nostalgia + vintage + imitation + fashion = PERSPECTIVE
The Organizer paid a great attention to master-classes, shows and contests’ holding.
DECORATORS CONTEST is worthy to be marked especially. This contests has been made among the exhibitors of World of Gifts exhibition under the theme “Spring in Interior”. Contest’s tasks – demonstration of the last tendencies in the world of interior design, Цель конкурса – продемонстрировать последние тенденции в мире интерьерного дизайна, support of talented professionals in décor sector, as well as presentation of all possibilities’ spectrum for creative and modern decoration of living space. Inna Yurchenko (Teamo company) has become a winner of the contest and has been awarded with a certificate for visiting of the international exhibition MACEF (Milan, Italy).
The final of the I International Contest of Beads Netting Masters “Magic Beads 2008” has been made at the exhibition as well. The last tendencies in the world of beads design, the usage of beads and semi-precious stones for accessories’ production, clothes and interior items; decoration have been demonstrated at it. More than 200 works of 30 masters from Ukraine, Russia and USA have been presented for participation in the contest. Irina Dynnik, master of beads netting, laureate of contest “Beads Stream-2007” (Kiev), has become a winner of the contest.
The prizes presented by RÖNDELL GmbH, ZEPTER and TUPPERWARE have been plaid every day of exhibition holding.
Exhibitors’ comments:
“The number of exhibitors rose considerably in comparison with last year. Very interesting conferences and master-classes have been organized within the exhibition. Thanks to the exhibition we received a database of new wholesalers (more than 80) as well as a lot of different retailers who have been directed by us to our shops directly from the exhibition. We consider the dates of the exhibition as one of its’ positive side as our company takes the orders for Christmas production in February. This exhibition is very important for us”

Olga POPEL, Marketing Manager, Allen, TM TenDence 
 
“Interesting exposition, fruitful communication. A lot of new interesting contacts. We’d like to have larger advertising campaign”

Sergei KHOLOMIEV, Commercial Director, Novomoskovskaya Posuda
 “We’ve seen a huge interest of Ukrainian customers to our production. The exhibition is very well organized”

Barbara FENGER, Commercial Director, Porcelana Chodzież  (Poland)
 “We are very glad of the organization. All promises and expectations have been realized. The exhibitors’ selection is good. We are quite satisfied with the advertisement campaign, security, visiting”

Ivan BOLONIKHIN, Director, Italservice-Ukraine
“High organization level.
Wide range of production. Variety of seminars and master-classes”

Liudmila MIASOEDENKOVA, Commercial Director, Dekorator.RU
 “We liked the exhibition. We had a lot of interested clients, more than enough, and wish to continue similar events in future”

Antonio Rotondo, General Manager, Rotondo S.A.S. (Italy)
Today, we can certainly say that the international exhibitions of tableware industry TABLEWARE and gifts and décor WORLD OF GIFTS which united novelties, potential and intentions of exhibitors, visitors and organizer, has become the effective marketing instrument assisting the active development of tableware market of Ukraine.

Parus Expo Media Ltd.
45, Uritskiy Str., off.413,
Kiev, 03035, Ukraine
tel./fax: + 38 (044) 246 0952 / 53 / 55 / 56,
e
-mail: info@pem.com.ua, www.pem.com.ua


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